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Just as Netflix stepped up when studios stopped making rom-coms, the company has also filled the void of <\/b>low-budget family dramas that ABC and the CW no longer make. Packing these shows with movie stars like \u201cBig Little Lies\u201d would ruin their coziness, and be impossible; no way Nicole Kidman is getting near them. The writing can make for a delicious hate watch. (Fans joke on Reddit that we should all take a shot every time someone on \u201cVirgin River\u201d blurts out a secret and then gasps, \u201cOh, I thought you knew!\u201d) Critics and awards shows have largely ignored them, but audiences haven\u2019t \u2014 although it\u2019s impossible to tell, since Netflix doesn\u2019t release viewership numbers, which is one of the reasons the company is a target of both the WGA and SAG-AFTRA strikes.<\/p>\n<\/div>\n\n
Certainly, the streaming service saw enough interest that it fast-tracked the production of five seasons in four years. Since Netflix started releasing weekly Top 10 lists in late June 2021, \u201cVirgin River\u201d consistently hits No. 1 in the first or second week it releases, and stays in the Top 10 for six weeks.<\/p>\n<\/div>\n
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\u201cI think I like it because it\u2019s relaxing, the characters and story are really good, it doesn\u2019t take much thought to watch, and it\u2019s still enjoyable,\u201d says Tiffany Kuperschmidt, 30, who has a steady stream of comfort soaps and reality shows she tunes into as an escape from her work life as a child abuse and neglect lawyer in New Jersey. \u201cI\u2019m not sure about the longevity of some of these shows,\u201d she goes on. \u201cI don\u2019t think they\u2019re as magnificently acted or well-produced as some classic shows like \u2018Friday Night Lights\u2019 or \u2018The West Wing,\u2019 but I\u2019m okay with that. I\u2019d rather have more TV than only really good shows that are award-worthy.\u201d<\/p>\n<\/div>\n
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In pre-streaming days, \u201cVirgin River\u201d would be known as a \u201cprime-time soap\u201d in the vein of \u201cGrey\u2019s Anatomy,\u201d \u201cRevenge,\u201d \u201cScandal,\u201d \u201cDesperate Housewives\u201d and, yes, even \u201cFriday Night Lights.\u201d Lots of romance, plenty of overwrought drama, a largely female viewership. Shonda Rhimes owned the genre, and the last of its kind, \u201cThis Is Us\u201d and \u201cA Million Little Things,\u201d died off in 2022 and 2023, respectively, though \u201cGrey\u2019s\u201d will probably continue on until climate change melts all our televisions. Formally, though, it has more in common with wholesome, small-town fare like \u201cNorthern Exposure,\u201d \u201cGilmore Girls\u201d and \u201cHart of Dixie,\u201d if you swapped out the quirk and humor for more plotlines involving murder, kidnapping and PTSD from the war in Afghanistan. The setting and great cinematography also give shades of \u201cTwilight,\u201d but instead of teenage vampires, it\u2019s middle-aged county bureaucrats and baby mamas doing the blood sucking.<\/p>\n<\/div>\n
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The show\u2019s heritage is obvious; just look at the cast. Henderson came from \u201cGrey\u2019s\u201d; Breckenridge was Sophie on \u201cThis Is Us\u201d; and the wonderful Matheson (who will forever be Otter from \u201cAnimal House\u201d to me) already played a grumpy small-town doctor chafing against the arrival of Rachel Bilson\u2019s big city physician in \u201cHart of Dixie.\u201d Whoever thought to have him play the same role twice, genius. He\u2019s great at it!<\/p>\n<\/div>\n
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For Kuperschmidt, the appeal of a \u201cVirgin River,\u201d beyond getting to see actors she likes continue in their careers, is that these shows speak to the never-give-up, hopeless romantic in her. And the intergenerational plotlines mean her mom gets in on the fun, too. Like other comfort soaps, the show\u2019s mission statement seems to be that it\u2019s never too late to have a new romantic journey. Mel comes to Virgin River running away from the dual griefs of her husband\u2019s death in a car wreck and the miscarriage that had torn them apart before he died. She is soon surrounded by a gossipy knitting circle; teenagers having their first sexual experiences; a baker trying to escape an abusive relationship; and Doc and his wife, Hope (Annette O\u2019Toole), finding their way back to each other from the brink of divorce.<\/p>\n<\/div>\n
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I\u2019m pretty sure I watched \u201cVirgin River\u201d when it debuted in late 2019 because it\u2019s exactly the kind of show I love to half-watch while doing other things. But when it came back for a second season on Nov. 27, 2020, it felt like a necessity, particularly among my friends living under lockdown in hard-hit cities like New York and Chicago. It filled a void when very little new TV was coming out, when many of us weren\u2019t able to spend Thanksgiving with loved ones. I don\u2019t remember what I did for the holidays, but I remember \u201cVirgin River.\u201d<\/p>\n<\/div>\n
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And I remember re-watching the entire two seasons again in January 2021 when I could barely walk from the bed to my bathroom after getting laparoscopic surgery for a uterine fibroid and endometriosis. I was in New York, and heartbroken over a breakup with someone I thought I might marry, and one of my closest friends drove up from D.C. to get me through a week of excruciating pain. It was her first time seeing \u201cVirgin River\u201d and she\u2019d constantly shout out predictions of ridiculous things she thought would happen, which always turned out to be true, because comfort soaps aren\u2019t exactly going for subtlety. Part of their charm. (Now every time I text her about a new season, she texts back, \u201cAs if I haven\u2019t watched.\u201d) Laughing and crying over that show, even as it physically hurt to do so, was as healing as any other cure in that lonely stretch of winter. It\u2019s a show about people taking care of one another, and I\u2019m sure a little bit of my loyalty to it has to do with the emotion it evokes of my friend taking care of me.<\/p>\n<\/div>\n