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Join us all this week as we delve inside the burgeoning business of women\u2019s sport.<\/strong><\/p>\n At a time of rising interest and record valuations, SportsPro\u2019s latest themed week will feature exclusive interviews and contributions from a range of stakeholders, including Athletes Unlimited<\/strong> co-founder Jon Patricof<\/strong>, retired British heptathlete Jessica Ennis-Hill<\/strong>, and noted commercial backers of women\u2019s sport including Ally<\/strong> Financial<\/strong>, TikTok<\/strong> and Barclays<\/strong>.<\/p>\n On the eve of what promises to be a record-breaking Fifa Women\u2019s World Cup<\/strong> in Australia and New Zealand, we\u2019ll also assess the key investment trends<\/strong> shaping women\u2019s sport and consider the ever-expanding role of female athletes in video games<\/strong>.<\/p>\n Check back here for new releases throughout this week and sign up to the SportsPro Daily newsletter<\/strong> to have all of the content delivered directly to your inbox.<\/p>\n Amid a surge in viewership, commercial revenue and fandom, women\u2019s sports teams are starting to command nine-figure valuations and are selling for tens of millions of dollars. From private equity firms and tech entrepreneurs to female owners and celebrities, SportsPro takes a look across the landscape to map out some of the major players and to identify some of the key investment trends.<\/cite><\/p>\n
\nPart one: Women\u2019s sport investment \u2013 where is the money coming from?<\/h3>\n