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Despite record-breaking TV viewing figures for women\u2019s sport in 2023, UK women\u2019s sports fans feel underserved by the available content, according to a study from the Women\u2019s Sport Trust (WST).<\/strong><\/p>\n

Confirmed:<\/h4>\n

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• There are currently six million committed fans of at least one women\u2019s sport in the UK, with just three per cent (around 180,000) being committed fans of only women\u2019s sport<\/li>\n
• In contrast, the study found there are 16 million committed fans for at least one men\u2019s sport<\/li>\n
• Committed fans of women\u2019s sport consume on average two hours less per week than committed fans of men\u2019s sport<\/li>\n
• Most of the content that committed fans consume is live \u2013 62 per cent for committed women\u2019s fans and 67 per cent for committed men\u2019s fans<\/li>\n
• 58 per cent of committed women\u2019s sports fans want more non-live women\u2019s sport content available<\/li>\n
• 47 per cent find it difficult to find non-live women\u2019s sports content<\/li>\n
• 52 per cent of committed women\u2019s sports fans feel enough notifications are available to follow women\u2019s sport, compared to 69 per cent of men\u2019s sports fans<\/li>\n
• 68 per cent of committed women\u2019s sports fans want greater innovation in women\u2019s sports broadcast coverage<\/li>\n
• 54 per cent of committed women\u2019s sports fans agree they would be more likely to watch a women\u2019s live game \u201cif I am interested in the rivalries that have been built up between teams and players before a match\u201d<\/li>\n
• 82 per cent of committed women\u2019s sports fans recognise the need for women\u2019s sport to be on free-to-air (FTA) TV<\/li>\n
• 61 per cent of committed women\u2019s sports fans would like to see a dedicated women\u2019s sports channel<\/li>\n
• 40 per cent of this committed women\u2019s sports fanbase claim they would pay a small subscription fee to access a dedicated women\u2019s sports only channel, with a UK\u00a37 (US$9) per month fee considered a fair and reasonable price<\/li>\n<\/ul>\n

  Context:<\/h4>\n

  The non-live women\u2019s sports content fans were found to be most interested in were highlights packages, player skills and tactical analysis, according to the study. The research comes after the WST reported record visibility figures for women\u2019s sport in the first five months of 2023, with 22 million people watching at least three minutes of women\u2019s sport coverage between 1st January and 31st May, which was a 400,000 increase on the previous year.<\/p>\n

  Comment:<\/h4>\n

  \u201cWhile women\u2019s sport continues to demonstrate significant growth, both existing and new fans of women\u2019s sport need to be better served by rights holders, broadcasters and sponsors providing the content formats they most want to consume and making them easier to access,\u201d said Tammy Parlour, chief executive and co-founder of the Women\u2019s Sport Trust.<\/p>\n

  \u201cJust as broadcasters such as BBC and Sky have made live women\u2019s sport easier to access on TV and been rewarded with record-breaking viewing figures this year, we need to ensure that a greater range of digital experiences are available to fans to satisfy growing audience interest. This will help ensure we build greater habit with domestic leagues and competitions and create opportunities to monetise this growing and commercially valuable fanbase.\u201d<\/p>\n

  Coming next:<\/h4>\n

  The study was released to mark the launch of a partnership between the WST and The R&A ahead of this year\u2019s Women\u2019s Open golf major, which takes place from 9th to 13th August.<\/p>\n

  <\/div>\n

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  [ad_1] Despite record-breaking TV viewing figures for women\u2019s sport in 2023, UK women\u2019s sports fans feel underserved by the available content, according to a study from the Women\u2019s Sport Trust (WST). Confirmed: There are currently six million committed fans of at least one women\u2019s sport in the UK, with just three per cent (around 180,000)<\/p>\n","protected":false},"author":6,"featured_media":6158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[980,346,979,172,166,165,151],"ppma_author":[1162],"class_list":{"0":"post-6157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-example-3","8":"tag-content","9":"tag-fans","10":"tag-nonlive","11":"tag-sports","12":"tag-sportspro","13":"tag-study","14":"tag-womens"},"yoast_head":"\n