Kim Kardashian's SKIMS is now the official underwear of the NBA

In a sensational development, Kim Kardashian, the renowned celebrity and business mogul, has set the internet ablaze with her latest venture. Kardashian took to Instagram to announce her Skims apparel brand’s groundbreaking partnership with the NBA, sending waves of excitement and controversy across social media platforms, according to Newsweek.

The iconic star, now 43, shared a dazzling array of photos showcasing her in the shadow of New York City’s Brooklyn Bridge, cradling a basketball in her hands, and delivering the electrifying news to her legions of fans.

In a move that is nothing short of revolutionary, Kim Kardashian proudly declared that Skims had ascended to become the Official Underwear Partner of not just the NBA but also the WNBA and USA basketball. This audacious step follows her successful involvement with Team USA in supplying undergarments and loungewear for the Tokyo Olympics and Paralympics in 2021.

As the news broke, Instagram buzzed with positive affirmations. However, on X (formerly Twitter), a storm of controversy raged, with critics voicing their objections to the partnership. Amid the chorus of detractors, voices of support and admiration emerged, hailing Kardashian’s incredible business acumen and marketing prowess.

Celebrities like Alyssa Milano joined the chorus of congratulations, celebrating this remarkable achievement. The trailblazing Kardashian, a mother of four, has evolved from a reality TV sensation into a social media powerhouse and unstoppable entrepreneur.

Her journey began with the launch of Skims as a shapewear brand in 2019, expanding into loungewear, swimwear, and now, a dazzling line of men’s underwear.

Skims Men’s, which hit the market on October 26, boasts a splendid array of underwear, T-shirts, and socks—a response to the resounding demand from male admirers.

Kardashian explained that the inspiration came from the immense success of the Boyfriend Collection, which featured T-shirts and pajama pants launched in 2020. This collection was intended to be the precursor to the men’s line. But thanks to careful refinements based on valuable feedback, Skims Men’s is a resounding success.

Nick Bosa models for SKIMS. VIa KimK Instagram

Notably, it has already enlisted a constellation of sports luminaries to showcase its products, including Nick Bosa, Shai Gilgeous-Alexander, and Neymar.

Kim Kardashian’s fascination with sports, inspired by her children’s involvement, led to the brilliant decision to feature athletes in her campaign—a “pinch me” moment for her as they graced the stage.

Through all the controversy and debate, Kim Kardashian’s indomitable spirit and pioneering business insight continue to shine, leaving an indelible mark on the fashion world and beyond. This extraordinary journey of a reality TV star turned entrepreneur is a testament to the endless possibilities of determination and innovation.